A logo is a summation of a company’s or product’s iconography and colour scheme. When the logo design is executed properly, a it quickly communicates what a company does, establishes a position and forms both an immediate and lasting impression about an organization or product. When the logo design is executed poorly, a logo confuses or puts off the target audience, limiting an organization or product’s scale-ability. There’s a lot at stake. Ordinary is not good enough anymore. People only notice the remarkable these days.
